The Backend Is Where All The Gold Is In Online Marketing

Just remember the backend is where the real money is - use the front end product to lure people into your marketing machine. If you have ever dreamed about truly making it big in online marketing, then you can do that with creative and smart use of backend selling. The concept is stupid simple - bring people into your sales and marketing funnel, keep them there and sell them high quality products over and over. All the first front end product is for is to bring people into the fold. The real profits come in when they start the backend promotion.

You have to promote and get traffic, and then you have to just fall in front of your target market. People who get in touch with you to learn more about your product but don't actually buy from you should not be ignored, because they are a potential customer. It's a golden opportunity for you to expose them to your other backend products and see if they would be interested in them. If they opted in but did not buy yet, then that means they are interested but just need a little more time. Once someone buys from you, then you move that person to another list - a list where you repeat the process but with higher ticket products. We have seen quite a lot of times marketers making use of the 'thank you' or download page for advertisement purposes. We think the best thing to do here is test because that is the only way to know for sure if it is worth it. The rationale for doing this is your customers are ready to purchase, so they are in the best possible place to see your ad. You need to make sure you convey all the benefits of the second product and that they are truly good. If you get all the parts right with this, then you can realize really excellent conversion rates.

If you do not have any other product to promote on the backend, do not despair. There is nothing stopping you from taking some choice drop ship products and selling them. Drop shipping is a lot like affiliate marketing in which all you have to do is the selling part, and everything else is done for you.

You can sign up for one of these drop shipping companies and promote products that are related to your niche. For instance, if you're selling an eBook about "dog training", you can find products that are related to it and drop ship them to your customers through backend selling. So that can easily be taken care of because it is a lot like selling affiliate products.

You can really see a huge jump in your profits once you start using backend marketing. Have no doubts about what this can do for you because you can totally transform your existing business with this strategy. What this will do for you is be able to give you some breathing room and peace of mind when things slow a little bit with newer customers. This is exactly what the hugely successful marketers have been doing for years.