After you get your site up and begin promoting it, the ideal situation is to make such an impact that people return to visit. Luckily for those who take the time to learn, there is a lot that can be done to improve a site so that kind of behavior is more likely to happen. If you want repeat visitors, and who doesn't, then you need to keep reading to find out a few things you can do.
Hopefully it should go without saying that if you want people to return to your site, then you simply must give them a good reason to - and good content can be a good reason. It is no secret that if you can tap into information people are looking for, then they will naturally become repeat traffic. Really good content is intelligently written with valuable information in it. Many people think 'writing' and get turned off, so you either hire a freelancer or do it yourself. Another thing you can do is visit forums in your niche and discover the things they want to know. After you have that step done, then it is a matter of research and writing.
It is very important that the overall theme of your site matches the market you are working in. Do keep in mind that your best results will come when everything is a good match for the people who will be spending time at your site. More than anything the colors should not annoy people or give them a headache trying to read it. You will probably be safe using a color layout that simply does not grate the nerves of the people reading your copy. Always try to accomplish making people feel at home and relaxed, and that will help you a lot with getting repeat visitors.
Where the design of your site is concerned you need to make it light and simple to follow. Don't make the mistake of using heavy flash presentations and loud background music.
Your visitors want your site to be simple and problem free. There will be people who don't want to go through your flash intro so be sure you have a Static HTML page if you do choose flash for your page intro. The goal here is to avoid making your visitors wait for your page to load. Despite fast internet speeds these days those sites that are more on the lightweight fast loading are given higher preference. The above are some of the more effective ways to motivate your visitors to make your site a regular online hangout. Your target market has to be impressed by your site's design, content, looks, everything if you want them to make it their favorite online destination. While you can profit from new people visiting your site, your long term profits are most helped by a growing number of loyal returning visitors, so you should give people every possible reason to come back.
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